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Have you read the twitterings? The chirpings? The excitement? We’re enthusiastic to have been showcased in MarTech Outlook.! MarTechOutlook is...
martech
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A person of the perennial criticisms of the martech landscape is that “most of these goods all do the very...
3 min read
Yesterday — #MartechDay, yay! — we introduced the worldwide 2022 marketing technology landscape, after taking a calendar year off in...
5 min read
50 percent of martech and marketing and advertising ops pros gained a promotion in the previous yr. Far more properly,...
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Apologies for the lull in posting. I took a very long, significantly-essential loved ones family vacation — nearly completely digital-cost-free....
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My friends at MarTech.org lately produced their newest Martech Replacement Study 2022, the place marketers shared which applications they’ve changed...
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Over the 11 decades that I have been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000,...
9 min read
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
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Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...