November 27, 2022


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32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

The Stackies 2022: Marketing Tech Stack Awards

Yesterday — #MartechDay, yay! — we introduced the worldwide 2022 marketing technology landscape, after taking a calendar year off in 2021. It grew a amazing 24% to 9,932 answers. To make it readable, we basically built it fully interactive at, exactly where you can research, filter, zoom, and additional. It’s quite wild.

But in spite of its brain-boggling scale, the martech landscape has normally been a sidebar to the actual tale of how technology is transforming marketing. The genuinely awesome stuff for me is how marketers leverage these applications with strategy, talent, and imagination to reach exceptional results for their businesses and their customers.

This is why The Stackies: Marketing and advertising Tech Stack Awards are my most loved community celebration in the martech sector. Each year, marketers enter by sharing a one slide that illustrates their martech stack. They generally shout-out to the distinct merchandise they use. But the ideal ones specific how they imagine about their stack conceptually. How does it fit into their organizational operating system? How does it support their client journey?

Collectively, they give us some perception into how martech is getting utilized.

And, because it’s also a enjoyment awards application, quite a few style and design their stack slides with a very little further pizzazz. Not essentially suitable to the stack’s mission, but entertaining to watch.

This calendar year, 32 providers despatched in stack illustrations. You can see all of them in the cost-free Condition of Martech 2022 report we released yesterday — The Stackies commence on site 31. (And if you want to view the kinds from prior decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)

As is our tradition, we donate $100 per certified entry to a non-financial gain. In the earlier, we’ve donated to businesses that encourage range and inclusion in martech. This calendar year, given the horrible predicament in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.

Each and every 12 months, we also pick 5 “winners” for the awards. I place winners in offers because, although the kinds we pick out are magnificent examples of martech stacks that have introduced something specifically beneficial or resourceful to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this outstanding corpus of genuine-globe stack illustrations.

4 Profitable Stacks from 2021, Up-to-date for 2022

My gratitude is specifically enormous for organizations who enter The Stackies several many years in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.

4 of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this yr with up to date slides, and wow, they are critically wonderful. They totally qualify as successful entries all over again.

Nevertheless, we needed to distribute the really like a bit to contributors who did not just earn very last year. So when we did not pick them as winners for 2022, they really should have to be acknowledged as “standing winners” from final calendar year.

In this article they are:

Itaú Martech Stack
Itaú, Martech Stack 2022
Juniper Networks, Martech Stack 2022
Philips Martech Stack
Philips, Martech Stack 2022
SAS, Martech Stack 2022

Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to add to The Stackies! This kind of a fantastic way to assist the broader martech group.

5 Martech Stacks from New Winners in 2022

Still, deciding upon 5 winners among all the remaining wonderful entries was tricky. These are the types we selected, but I strongly encourage you to obtain the total established in the Condition of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to people corporations to let them know you recognize their contributions.

Our 5 picks, in alphabetical purchase:

Autodesk Martech Stack
Autodesk, Martech Stack 2022
Rabobank Martech Stack
Rabobank, Martech Stack 2022
REA Group Martech Stack
REA Team, Martech Stack 2022
Sargento Martech Stack
Sargento, Martech Stack 2022
Verizon Martech Stack
Verizon, Martech Stack 2022

Yet again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so several fantastic entries from the AMA, Annum, Cvent, Digital Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Verify them all out.

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